Posted April 20th 2017

Position Description

Launched in August 2016, Digital Health Solutions (DHS) is the newest Business Unit in Sun Life Financial Canada. As a leading provider of health benefits in Canada, Sun Life supports the health care needs of Canadians with more than 75 million claims paid and more than 50 million health touchpoints per year. The mandate of DHS is to act with agility and speed to invest in new partnerships and capabilities that provide innovative solutions for Canadians in the digital health space. 

So what do we do?

DHS brings Sun Life's own leading digital and health capabilities together with those of leading players from across the health care spectrum to help Canadians:

Find new and better ways of accessing health care products and services empowering them along the way

Act by making healthy choices to support wellness goals

Better manage chronic conditions with advanced technologies and insights

Responsibilities

The Marketing and Communications Manager, Digital Health Solutions is responsible for end-to-end execution of a wide range of marketing deliverables in support of the DHS program. This role will work with internal and external stakeholders to understand business objectives and health innovation community (including start-ups, incubators, accelerators etc. also known as the “digital health ecosystem”) needs to generate engaging marketing and communication materials that capture the attention of the audiences, drive interest in DHS and differentiate Sun Life as we continue to build a credible voice on health. These materials could be delivered through electronic, web, print, events, sponsorships, radio and video media.

The Marketing and Communications Manager, Digital Health Solutions will define and work toward timelines that reflect the needs driving each deliverable and ensure that all materials meet established brand guidelines.

Qualifications

Passion: For improving the health and well-being of Canadians

Digital: You embrace digital and social media marketing; snail mail is so 1994

Curiosity: You ask ‘Why?’ a lot and think outside the box

Clear Communicator: You know how to get your message across effectively because you understand the needs of your varying audiences

Proactive: You love being busy and thrive with variety in your work

Resourceful: You may not have all the answers, but you can figure out how to get them

Innovative: You see differentiation opportunities where others don’t

Demonstrated writing, editing and communication production skills including the ability to adapt the style, tone and complexity to suit a variety of formats and audiences

A creative approach to introduce new tactics and communication methods to capture audiences’ attention

Strong project, time management and organizational skills

Ability to engage and lead without direct reporting authority through influence and compelling communication skills

Ability to deliver on simultaneous priorities for multiple internal and/or external Clients

What You’ll Contribute

Enhance and bring to life a comprehensive internal and external communications strategy in support of DHS objectives, collaborating closely with our internal partners to ensure aligned messages

Manage the development, design, production coordination and delivery of all DHS communication initiatives including but not limited to:

Press / news releases

Social media presence (including content strategy)

Media interviews

Develop and foster strong relationships with the digital health ecosystem across Canada

Provide the required communications support for the launch and ongoing phases of DHS pilots and verticals including:

Writing or editing communications intended for the digital health ecosystem or other audiences as required 

Research and outreach activities to engage organizations in the external digital health ecosystem

Manage communication and insights plans for each pilot to ensure initiatives are well informed, known and engaging for target audiences, including providing internal distribution channels with appropriate marketing and communication materials to externally refer solutions to Clients post-pilot

Measure and report on awareness, marketing and communication results

Provide marketing and communications support to all DHS work streams

Valuable Knowledge and Experience

Exposure to start-up environment and culture

Knowledge of digital health ecosystem communication vehicles, audiences and best practices

Understand the external perceptions of large financial service organizations and have creative ideas to help Sun Life break out of the mold

Demonstrated success working in a dynamic, matrixed environment (i.e., partnering across functions in rapidly changing setting)

Knowledge of Group Benefits, Client Solutions, Group Retirement Services and/or Individual Insurance business processes an asset

Bilingualism (English / French) an asset

3 – 5 years of related experience, preferably in a start-up organization, the health, insurance or financial services industry

Additional Information

Perks

Experience the culture of a start-up while working for a large traditional organization

Agile work style with flexibility to work remotely

Exposure to Senior leaders with opportunities to learn alongside and influence up

Work on diverse projects influencing broader, global brand strategy

Company Description

We help customers achieve lifetime financial security and we are an international leader in protection and wealth management. We strive to be a well-respected corporate citizen and give back to our communities through philanthropic donations and involvement. Life is truly brighter under the Sun.