Posted March 17th 2017

Position Description

About Us

Dash Hudson works with the raddest, most discerning brands and publishers in the world to share photos and videos that people care about. Our marketing platform provides brands with a one-stop solution to get deep insights on their performance, create original content, discover content, predict performance, distribute to owned, influencer, and paid channels, measure and monetize. 

As a Director of Product Marketing, you will work with our incredible development, sales, and marketing teams as well as our lovely customers to successfully launch, position and differentiate our existing and new solutions.

About You

The most important thing we need from you is this:

You want the challenge and opportunity to create a leading product in a rapidly growing global market.

You want to work with our teams to push the boundaries of innovation, while defining our place in the hearts of our customers.

You can't be afraid to take on challenges you don't understand, and you need to have the confidence to figure it out. 

You must be thoughtful. When did you last call your mother?

You will require equal parts diligence and creativity - with the ideal candidate excelling at both. Things move pretty fast over here.

Describes you: humble, focused, thoughtful, analytical, creative. With some swagger.

Responsibilities

Product Positioning

Establish the pricing, naming and positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages

Work with the executive team , product and sales management teams to analyze current product strengths, weaknesses, opportunities and threats, and create plans for improvement

Influence the Influencers

Identify key influencers in the visual intelligence / marketing software platform market and tier them based on importance to Dash Hudson.

Build and execute an influencer program to ensure that Dash Hudson's solutions are both positively viewed and top-of-mind with key influencers.

Build a ‘trust’ relationship with Tier 1 Analysts.

Competitive Analysis

Be the ‘Go-To’ person for competitive assessment.

Collect and analyze all external information on existing and new competitors.

Educate the Dash Hudson executive, sales and marketing teams on our competitive positioning.

Design sales and marketing campaigns to exploit Dash Hudson's strengths.

Planning

Outline Product Marketing Strategy and coordinate with development, sales and marketing.

Working with development and sales, analyze the needs of our customers and the market at large to identify new opportunities and enhancements based on market demand and company direction.

Product Launches

Successfully manage the formal internal and external launch of all new products and new upgrades to existing products/applications.

Work with marketing to create sales tools: sales presentations, demonstrations, evaluation materials, white papers, web content, brochures, case studies, ROI, etc.

Lead Generation

With marketing, develop target market strategies, programs (pricing, packaging and positioning) and communications campaigns designed to generate sales leads. Provide content for design, writing and communication of marketing campaigns.

Thought Leadership

Public Speaking – speak at relevant industry conferences. Share the love.

Article Writing/Blogging – to establish Dash Hudson’s position on industry issues.

Customer Visits – leverage knowledge for key customer and prospect presentations.

Public responses to industry trends.

Set the policies, tone and direction of social media campaigns.

Qualifications

Proven experience launching products in the high-tech marketplace.

Excellent written communications. You must have a voice.

Proven experience in public speaking. You know it's not about the bullets. 

Proven experience supporting, training, and motivating diverse teams.

5 years Product Marketing Experience.

Ability to understand and operate in a technological environment with organizational complexity.

Knowledge of enterprise marketing software market.

Working knowledge of Pragmatic Marketing an asset.

Additional Information

We believe in building great products that solve real problems for marketers, and being unabashed about our unique ability to be the best at what we do.

We believe that mutual support among the team, and a willingness by all to figure out the seemingly impossible are what will propel us forward.

To our customers, we show undying love for their support. In thanks, we smother them in hugs.

Company Description

The world's most discerning brands and publishers use Dash Hudson to create and share photos and videos that people care about. Our visual intelligence platform provides a one-stop solution to predict performance, distribute, measure, and enhance engagement across all of your visual marketing channels.